In the rapidly evolving landscape of digital marketing, search engines are no longer just “indexes” that rank links. They have transformed into “answer engines” that generate comprehensive, AI-driven responses (think Google’s AI Overviews, ChatGPT, and Claude). Enter Generative Engine Optimization (GEO)—the natural and essential evolution of SEO. In this article for Hollands Web, we will … Continue reading Generative Engine Optimization (GEO): How to Make Your Brand Appear in AI Answers?