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Search traffic refers to the number of visitors who come to a website or webpage by clicking on search engine results pages (SERPs). This traffic is generated from organic search results, meaning that the person typing in the search query found the website or webpage without any paid advertising involved. <strong>Search traffic</strong> is an important metric used to measure the success of a website's <strong><a href="https://webyildiz.com/blog/tag/search-engine-optimization/">search engine optimization</a></strong> efforts and can help website owners understand how well their website is ranking on search engines.
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