Because research has shown that customers are much more likely to trust a well-written, engaging piece of content over a standard advert. A blog post or social-media post establishes a rapport with your audience and builds trust, something that traditional adverts typically fail to do.

Content marketing is the use of content to increase audience engagement and brand awareness, drive sales leads and build customer loyalty.

We can’t guarantee that, but we’ll try to make it happen! What we do guarantee is that we’ll understand your business, your goals and audience, come up with compelling campaigns and content and do everything we can to make them a success.

Yes. On average, content marketing campaigns generate three times as many sales leads as traditional adverts. Not only that, their conversion rates are higher, too.

No. Content marketing is a strategy that connects with potential customers in a variety of ways, such as social media, blog posts, and so on. SEO (Search Engine Optimisation) is a technique that makes your content accessible for search engines, through the use of keywords, page-load times and many other factors.