SEO & Marketing

Search Engine Optimisation

SEO, or Search Engine Optimisation, is the process of increasing the online visibility of a website or web page by aligning its elements with search engine algorithms and optimising them.SEO raises a website's position in search engine results pages (SERPs) for specific keywords through the analysis and improvement of keywords and metadata, as well as the creation of content that speaks to the needs of the audience.

Marketing

Marketing refers to processes that extend beyond SEO by developing a brand message and attracting customers via advertising techniques. This frequently entails segmenting audiences based on demographics and other factors and feeding them advertisements that are pertinent to their needs or interests.While SEO is one vital component of marketing, it must be blended with additional methods such as PPC (Pay-Per-Click), email marketing, and social media management to generate leads and build customer engagement and loyalty.

Has Google seen your website – Google Search Console

Has Google seen your website? – Google Search Console

Google Search Console is a must-have tool for all site owners as it gives you an incredible amount of information about ...

Read More
What means are sites linking in a website in Alexa

What means are sites linking in a website in Alexa?

The number of sites linking in that Alexa reports is the number of websites in Alexa’s crawl of the web that link to a g...

Read More
SimilarWeb vs Alexa – which one is better

SimilarWeb vs Alexa – which one is better?

SimilarWeb and Alexa are two of the biggest players in the online competitive intelligence field. Alexa, one of the most...

Read More
What is organic traffic & why is it important

What is organic traffic & why is it important?

While great website design is vital for success, it’s only one-half of the equation. Good website content is equally, an...

Read More
5 Tricks to development brand your property

5 Tricks to development brand your property

Turkey is experiencing record growth in the residential development sector. And with such intense competition, it’s more...

Read More
5 questions to identify your website customer demographics

5 questions to identify your website customer demographics

Do you pay attention to your customer demographics via your website’s traffic? If not, you could be missing out on extre...

Read More