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Content marketing refers to the process of creating, publishing, and sharing valuable, relevant, and engaging content to attract and retain a specific audience. The goal of content marketing is to educate, entertain, or inform the audience rather than promoting a specific product or service. The content can take various forms, such as blog posts, videos, social media posts, whitepapers, e-books, webinars, and more.The ultimate aim of content marketing is to drive profitable customer action by building trust and establishing the brand as a credible and authoritative source of information in its industry.
Search Engine Optimization (SEO) is the process of optimizing your website to rank higher on search engine result pages ...
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