Amazon is shutting down Alexa services, a service that has provided web traffic analysis for quite twenty years. Alexa was founded in 1996 and purchased by Amazon in 1999 (15 years before the shopping giant revealed its digital assistant of the identical name).
Alexa is best known for Alexa Rank, a ranking of the world’s preferred websites, with this information frequently referenced in news coverage and public resources like Wikipedia. the corporate extrapolates this data from a tiny low sample of web users who use its browser extension and from sites that opt to install its traffic monitoring software directly.
In an announcement post, the Alexa.com team said the corporate stopped offering new subscriptions on December 8th, 2021 and can pack up the location on May 1st, 2022.
Alexa.com’s rankings have always been simultaneously popular and contentious — not surprising given the importance of building traffic metrics in many online businesses. Over the years, there are many accusations that the service’s Alexa Rank may well be gamed, but it nevertheless remained the foremost familiar name within the web-ranking world. variety of alternate services exists, including SimilarWeb, Tranco, and ComScore.
We will be retiring Alexa.com on May 1, 2022
Twenty-five years ago, we founded Alexa Internet. After two decades of helping you find, reach, and convert your digital audience, we’ve made the difficult decision to retire Alexa.com on May 1, 2022. Thank you for making us your go-to resource for content research, competitive analysis, keyword research, and so much more.
We have been proud to serve you as customers.
Thank you sincerely,
The Alexa.com Team.