SEO, or Search Engine Optimisation, is the process of increasing the online visibility of a website or web page by aligning its elements with search engine algorithms and optimising them.SEO raises a website's position in search engine results pages (SERPs) for specific keywords through the analysis and improvement of keywords and metadata, as well as the creation of content that speaks to the needs of the audience.
Marketing refers to processes that extend beyond SEO by developing a brand message and attracting customers via advertising techniques. This frequently entails segmenting audiences based on demographics and other factors and feeding them advertisements that are pertinent to their needs or interests.While SEO is one vital component of marketing, it must be blended with additional methods such as PPC (Pay-Per-Click), email marketing, and social media management to generate leads and build customer engagement and loyalty.
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