Author: Hollands Web Team

Promote your dedicated hashtag on your other social profiles, on your website, and your email blast.Get creative with your hashtags. Be funny, ironic, or outrageous – but never boring!Watch topically relevant and trending hashtags. Join these conversations to get in front of more people.Use your bio link to drive traffic to your newest or most popular content.Write descriptive captions. Storytelling will help generate engagement and sharing.Interact with top influencers in your space and try to become one of their favorite people or brands.Don’t want a tagged photo of you or your brand on your profile? Edit Tags to hide images…

Google Search Console is a must-have tool for all site owners as it gives you an incredible amount of information about how your site is doing in search. We strongly advise you to connect your website to Google Search Console to fully benefit from all the insights.Google’s free tool Search Console gives site owners loads of tools to check how their site performs. Not only does it show how your site is doing under the hood, but also how searchers see your site in the search results. You’ll get information on keywords and queries that bring traffic, find out which rich…

We are often asked for recommendations on the best WordPress plugins and services. People particularly want to know about the plugins and tools that use them in most Wordpress. As a result, we have decided to write this article which gives you behind the scenes look at all the tools, plugins, and services that most use it in Wordpress.WordPress Web HostingWeb hosting is your website’s house on the internet. Every website needs web hosting, and each website has different needs.At Hollands web, we use Server of hollandsweb Enterprise Hosting version.Server of hollandsweb hosts thousands of websites, and they are one…

The number of sites linking in that Alexa reports is the number of websites in Alexa’s crawl of the web that link to a given website. Here are a few explanations for cases where you know of links pointing to your site that Alexa does not list:We count the number of sites linking in, and not the number of pages. (Only one link from a given site is counted.)We update the number of sites linking in only once per week for all sites.  (Although the links-in count for sites with Certified Site Metrics is updated daily.)We don’t count links from link farms or other similar search engine placement…

SimilarWeb and Alexa are two of the biggest players in the online competitive intelligence field. Alexa, one of the most well-known and commonly used competitive intelligence tools around the world, has been the go-to for most marketers, publishers and business executives for years. A company that in its 8 years has rapidly grown, SimilarWeb gives Alexa a good run for its money when it comes to traffic data, web rankings and more. As a digital marketing company with many years experience utilizing such tools (and following our full reviews of both Alexa and SimilarWeb), we have decided to put these two competitive intelligence powerhouses head to…

While great website design is vital for success, it’s only one-half of the equation. Good website content is equally, and in some cases, more important than a site’s appearance. Client challengesAre you being found on search engines?Do you know what keywords your customers are searching to find your business and does your copy include these keywords?Have you done backlinking?Are you active on social media?Do you update your site regularly?Our solutionThe right keywords attract the search engines that drive traffic to your site and copy is the vehicle that converts a prospect into a customer. So, professionally written content with the…

Google has given the official date (well, month) when all non-HTTPS websites will be marked as “not secure”, and what Google says goes. As mentioned in their blog post, as of July 2018 Google Chrome version 68 will warn users when they try to access websites that are not secured by an SSL certificate. This means if your website currently does not have one, now is the time to get an SSL certificate!But wait, what is an SSL Certificate?An SSL (Secure Sockets Layer) certificate is a digital certificate that authenticates the identity of a website and encrypts information sent to the…

How fast should my website load?If you find yourself asking this question as your website is loading, or if you notice your WordPress site running very slow, probably, your site isn’t loading as quickly as it should. If you ask Google, your website needs to load fast enough to not hinder your visitor’s experience. They suggest it should load in under 3 seconds.However, depending on what type of website you run, it might be difficult to reach Google’s three-second goal. Websites come in all shapes and (file) sizes. The design, development, and hosting of your website can all affect how quickly it loads.A…

Turkey is experiencing record growth in the residential development sector. And with such intense competition, it’s more important than ever that your development stands out from the crowd. Property branding can make that happen.In the past, it’s only really been the large multimillion dollar developments who have invested in clever branding strategies, but times have changed!With a booming real estate market, smaller property developments are harnessing the power of branding to sell their properties—and for a very good reason. Prospective buyers are getting savvier and savvier. They’re looking for unique developments that sell them a lifestyle as well as a…

Do you pay attention to your customer demographics via your website’s traffic? If not, you could be missing out on extremely valuable free marketing information.This information can be used to increase your sales and convert your visitors into customers.Regardless of what your business does within the marketplace, understanding your customers forms a big slice of the marketing pie. Customer demographics will help you to understand their wants and needs. In turn, this will help you to:Refine and adjust your products and services to better suit your target marketEstablish a loyalty base that will lead to ongoing customer relationshipsBoost overall profitability…

Trusting your designer – It takes a lot of trust to hand over something as crucial as your brand identity to anyone. Let alone a designer you may have only just met. We impress upon all of our clients how investing in your brand identity can give you a head start on the competition, so we understand why it’s a daunting prospect to let go of it.Related: How fast should my website load.However, trust can make all the difference to your design experience. Most people work better when given a brief on their task and then left to their own devices…